[$500 – $5000] Private Focus Group Service

Unlock the Power of Deep Insights with Nukanga’s Focus Group Services

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Are you ready to take your product or ad campaign to the next level with feedback from real, engaged users? Nukanga’s Focus Group Services provide you with the opportunity to gather invaluable insights from our exclusive community of Feedbackers. Here’s how we can help you revolutionize your research and development process.

What You Get

When you partner with Nukanga for your focus group research, you’re not just getting feedback—you’re getting a comprehensive analysis that empowers your brand. Here’s what’s involved in our typical focus group research project:

1. Initial Project Discussion: We collaborate with you to define project goals, target market, ideal Feedbacker profile, questions, and the method of testing.
2. Gathering Feedbackers: We recruit the right Feedbackers from our lists of Nukanga Tourists (Subscribers) and Nukangan Netizens (Paying Members), ensuring a diverse and representative sample.
3. Group Video Chat: Conducted with up to 20 concurrent Feedbackers, allowing for dynamic and interactive sessions.
4. Data Collection and Analysis: We collect responses, superfan profiling, personality typing, demographics and psychographics, SWOT analysis, and frame control analysis.
5. Moderation: An experienced event moderator, either provided by your company or by Nukanga, ensures that the session runs smoothly and that you get the most valuable insights.

Timeline

1. Initial Discussion (Week 1):
   • Define goals, target market, and ideal Feedbacker profile.
   • Develop screener questionnaire and recruit Feedbackers.
2. Feedbacker Recruitment (Weeks 2-3):
   • Gather and confirm participation of Feedbackers.
3. Focus Group Session (Week 4):
   • Conduct group video chat with Feedbackers.
   • Collect data through discussions and interactions.
4. Data Analysis (Weeks 5-6):
   • Transcribe recordings, analyze findings, and prepare comprehensive reports.
   • Deliver final report, including superfan profiling, 80/20 analysis, personality type analyses, SWOT analysis and other insights.

Pricing

Our focus group service is competitively priced to offer you maximum value:

• Recruitment Fee: Average $100-$300 per Feedbacker recruited, based on the complexity and specificity of your needs.
• Total Fee: Average total event cost of $500-$5000 depending on your needs and setup costs.

Why Choose Nukanga?

Expertise and Insight: With our seasoned moderators and comprehensive analytical tools, we provide insights that drive actionable results.

Engaged Community: Our Feedbackers are not just participants—they’re engaged, passionate users who offer genuine and constructive feedback.

Customized Solutions: We tailor our services to your specific needs, ensuring that you get the most relevant and useful insights for your project.

Typical Focus Group Costs

To give you an idea of the typical costs involved in focus group research:

Recruiting Costs:

• Screener Development: $250 – $750
• Recruiting Fees: $100 – $300 per respondent
• Respondent Incentives: Typically $100 – $300 per participant

Facility Costs:

• Room Rental & Reception: $450 – $600 per group
• Food & Refreshments: $100 – $250 per group
• DVD Recording: Up to $250 per group
• Live Streaming: About $1800/day
• Transcripts: $60/hr of audio

Moderator Costs:

• Discussion Moderation: $750 – $1500 per group
• Planning and Meeting Time: Varies
• Analysis & Report Preparation: $5k – $15k for a full report

Total Project Cost

Typical projects with a full report and without live streaming tend to run about $5k/group. At Nukanga, we ensure you get every dollar’s worth by delivering thorough and insightful reports that help you make informed decisions.

Get Started Today

Don’t miss the opportunity to enhance your product or campaign with insights from our unique community of Feedbackers. Contact us today to discuss your project and take the first step towards groundbreaking success.

Contact Information:

• Email: info@nukanga.com
• Phone: 404-607-8307

Unlock the insights you need to succeed with Nukanga’s Focus Group Services. Let’s create something amazing together!

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P.S. Act now to secure your spot and start gaining the insights that will set your brand apart. The sooner you start, the sooner you see results!